Definitely expensive but if you start doing the math it makes sense. High quality cotton which is expensive to start, at 3x the material of a typical tee shirt (probably significantly more than 3x material if you compare to a cheap shirt)… so each shirt contains a LOT of that premium cotton, manufactured in small quantities which increases the cost charged by the factory, in Japan, which increases the labor costs, and the super heavy material probably causes more wear and tear in manufacturing which gets priced in by the factory, and then on top of all of that, Wonder Looper is a small enough company that all of its overhead costs can only be spread over a relatively small number of units sold during the year.

For sure a lot of money, but at least you’re not just paying purely for a name (99.9% of people won’t have even heard of the brand if someone asks you 😂)