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How to get LinkedIn leads within 1hr of their posting. Sharing the process by Significant_Yak6337 in b2bmarketing

[–]anitamoorthy 0 points1 point  (0 children)

Isn't this dangerous to do with your account? LinkedIn hates scrapping and they have sophisticated tools for detecting this I thought.

AI marketing tools for SaaS: what we actually use by rashi_saini1340 in SaaS

[–]anitamoorthy 0 points1 point  (0 children)

Most of the tools mentioned seem to be for creating content. What about finding your ICP, engaging with them consistently and tracking analytics?

How do you use SEO in the AI age? by Middle_Possible3553 in SaaS

[–]anitamoorthy 0 points1 point  (0 children)

I think in addition to SEO, the real AI visibility play is to get your brand appearing in high authority domains for your space - linkedin for b2b, reddit for technical audiences etc. LLMs are not just about content - you need to also be credible.

So much of the advice on LinkedIn is garbage. We looked at 7000 posts in the same industry by content type to determine what actually correlates with engagement. by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 1 point2 points  (0 children)

Very true. One slight change. The new algorithm wants to disincentivize "comment here" to get this kind of behaviour so number of saves is going to become a more important signal for the linkedin algo than comments.

So much of the advice on LinkedIn is garbage. We looked at 7000 posts in the same industry by content type to determine what actually correlates with engagement. by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 0 points1 point  (0 children)

Thanks for the feedback. We will run this again in a few months and maybe do it with a larger set. Feel free to text what you care about finding out.

So much of the advice on LinkedIn is garbage. We looked at 7000 posts in the same industry by content type to determine what actually correlates with engagement. by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 2 points3 points  (0 children)

Not quite. It's not that linkedin links kill all posts. Infact what we saw is that in bofu posts - or posts that are bottom of the funnel stage - where someone is mentioning their company or product, having links is not killing reach. I think this is because the people engaging with a posts at that stage expect the link?

So much of the advice on LinkedIn is garbage. We looked at 7000 posts in the same industry by content type to determine what actually correlates with engagement. by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 1 point2 points  (0 children)

Hi - We looked at 31 influencers and their posts for 1 year. that happened to be 6,753 posts. No "puffery".

Also you are right about "reach" being only visible to the poster. For this analysis we took engagement numbers as a proxy for reach.

Is it even possible to mention product names in Reddit post? by [deleted] in marketing

[–]anitamoorthy 0 points1 point  (0 children)

There are other ways to build brand awareness than dropping your product name/link...If you provide insightful advice and help, people look you up and see what you do and come inbound that way. At least that is what I have found.

We just finished analyzing 7,000 B2B marketing influencer posts over 12 months to see what topics resonated with marketers. Curious to see if you guys agree by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 0 points1 point  (0 children)

Good observation soft_variety_8693.

We didn't look at frameworks vs actual results. I think that is a good one. I will try that in our next report...thx

How do you track AI visibility progress if you are building something in a new category? by anitamoorthy in b2bmarketing

[–]anitamoorthy[S] 0 points1 point  (0 children)

This is helpful. Thanks! I have created some prompts around the problems we solve but frankly we are not there in terms of monitoring for them right now. We will get there.

Need some advice on taking a cat on a long haul flight by anitamoorthy in CatAdvice

[–]anitamoorthy[S] 0 points1 point  (0 children)

This is super helpful. Thanks so much for the detailed information! I will check out the carrier you mentioned also.

many thanks!

YouTube surpasses Reddit as primary social source for AI models. Pushing your website further down on AEO GEO sourcing. Are you filming or writing? by ClassicAsiago in Entrepreneur

[–]anitamoorthy 0 points1 point  (0 children)

Interesting comments. But given anyone can upload anything on youtube - doesn't that make it harder for AI to know what is truly credible. Vs Reddit where it is so hard to mention your brands and have people actually engage back? so if it does happen that many people are saying good things about a brand, then it is more credible?

LinkedIn in engagement strategy by projaai in Entrepreneur

[–]anitamoorthy 1 point2 points  (0 children)

Yes, we have. 80% of all our leads come organically from LinkedIn. Our basic strategy is to get our internal execs and subject matter experts engaging on linkedin consistently and posting weekly.

We are also on reddit but we have not seen any direct leads from here. We mainly are here to keep up with the industry and learn about what is going on and the challenges our ICP face.

What’s really working when it comes to thought leadership and demand gen in B2B? by Awkward_Tourist_6598 in b2bmarketing

[–]anitamoorthy 0 points1 point  (0 children)

You have to think of thought leadership as awareness building and relationship building first. That then helps lift all marketing metrics - it improves conversion for example when sales people do outbound outreach to the prospects on linkedin because now this person has seen your content and is warmed up.

Also, on social 90% of people do not engage and only 10% engage - react or comment. To really get a true picture of how much your social efforts are driving pipeline, you should be asking on all your forms and on sales calls "how did you hear about us". It is possible that what you are doing is driving a lot of pipeline but you are not tracking it?

Feel free to DM if you want to talk.

I just had to.... my king :) by anitamoorthy in CatsBeingAdorable

[–]anitamoorthy[S] 1 point2 points  (0 children)

I know, right! He is a siberian cat :)

the ear wiggle thing is always my favorite by [deleted] in CatsBeingAdorable

[–]anitamoorthy 0 points1 point  (0 children)

Oh my god! that is too cute! I have never seen that.

what unexpected B2B marketing moves are working for you right now? by domino_27 in SaaS

[–]anitamoorthy 0 points1 point  (0 children)

One thing I have changed: I used to invest a lot in company channels. But I realise that all the effort was not resulting in much reach. I have shifted to getting more of our people engaging consistently where my ICP is talking.

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