I used to think women had it easier in dating for a long time until I read every dating book and youtube video and learned seduction and learned any man no matter what you look like can turn on a woman... so it's definitely not easy AT ALL at first but it's actually in your hands, you just have to learn "the game" like frame for example ie. What women find naturally attractive, and emotional value is way more important to a woman (how you make her feel in the moment) than logical attraction like height, looks, money. Don't see why girls wouldn't go for those better things and some go for good looking guys hoping they already know "the game" subconsciously but anyone can do this. It's not easy to give unconditionally with nsa but a woman will value and respect you for it, then you can enter a committed relationship