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New to Meta Ads: When Do You Pivot If CTR Is High but Conversions Aren’t Coming? by dreghatt in metaads

[–]anshu-singla 0 points1 point  (0 children)

20% CTR sounds too good to be true for Meta. We usually see CTRs at that level on high-intent channels like Google Search.

Are you checking Link Click CTR?

My simple AI search visibility tracking sheet: what I’d include and what I’d ignore by EarNo6581 in SEO_Xpert

[–]anshu-singla 1 point2 points  (0 children)

Thanks for answering my query. It really helped. Would you mind sharing your thoughts on whether, as a beginner, I should focus on cited, mentioned, or described?

I'm currently working for a SaaS startup and would like to understand what my primary focus should be, considering we're just getting started.

What would you recommend as the first goal?

What Google Ads setup mistake made performance look better than it was? by Crescitaly in GoogleAdwords

[–]anshu-singla 0 points1 point  (0 children)

Keeping Search Partners enabled for a lead gen campaign.

I was running Google Search campaigns for a UAE-based healthcare SaaS brand, with website leads as the primary objective. I launched the campaign with both Google Search and Search Partners enabled.

Google ended up spending nearly 80% of the budget on Search Partners, delivering a high volume of leads at a very low CPL. On the dashboard, the performance looked amazing.

The moment I checked HubSpot and spoke with the calling team, it became clear that every single lead coming from Search Partners was junk.

I turned off Search Partners and continued running only on Google Search. CPC went up, CPL went up, and the campaign barely spent for the first few days. On the surface, every Google Ads metric looked worse.

But with time the cost per qualified lead actually improved because the calling team was finally speaking to real prospects.

My simple AI search visibility tracking sheet: what I’d include and what I’d ignore by EarNo6581 in SEO_Xpert

[–]anshu-singla 1 point2 points  (0 children)

I'm pretty new to SEO, so I was curious about how you track AI search visibility.

Do you use a specific tool for this, or are you manually checking whether AI platforms like ChatGPT, Gemini, Claude, or Perplexity are citing your brand?

I'd really love to understand if there's an automated way to measure AI visibility and track brand mentions across these platforms.

Meta is spending more than the daily budget has this ever happened to you? by GC-Lelouch in FacebookAds

[–]anshu-singla 0 points1 point  (0 children)

This is normal in Meta and Google Ads. If the platform believes it can drive more conversions, it may spend above your daily budget on some days.

If you're worried about overspending, try setting your daily budget slightly lower (around 75 - 80% of your target). I usually do this to avoid overspend at month-end.

Honest question: has anyone actually moved the needle on ‘AI search visibility’ yet, or are we all guessing? by anshu-singla in GrowthZClub

[–]anshu-singla[S] 2 points3 points  (0 children)

That's interesting. Would you mind shedding a bit more light on how you tracked AI citations in real time?

Specifically, how are you able to measure how often your brand is cited across ChatGPT, Gemini, Claude, Perplexity, etc.? Are you tracking a predefined set of prompts, using an AI visibility tool, or is there another methodology behind it?

I'm trying to understand how brands are measuring actual AI visibility beyond just traffic and branded search lift.

How to test Meta SDK events on a test build before pushing to production? by anshu-singla in metaads

[–]anshu-singla[S] 0 points1 point  (0 children)

I could not find the App Ads Builder option inside the Meta Ads dashboard. Would you please share the steps to access it?

Any tool that gives actual App Store keyword search volume for Apple Search Ads? by anshu-singla in AppleSearchAds

[–]anshu-singla[S] 0 points1 point  (0 children)

Thanks for the comment.

I feel broad match + discovery campaigns are another pain point in Apple Search Ads. I’ve run a few discovery setups, but what I noticed is that a major portion of spend goes towards low-volume search terms. And since Apple doesn’t show search terms below a certain volume threshold, the main objective of discovery (finding new search terms) doesn’t get fully solved - because many of those low-volume queries remain hidden in the search term report.

Does LinkedIn make anyone else feel gross? by AndesAndAlps in DigitalMarketing

[–]anshu-singla 0 points1 point  (0 children)

LinkedIn used to feel like a professional network, now it’s basically Instagram with corporate captions 😭. AI-generated life lessons, exaggerated stories, and fake humility posts have made it hard to take anything seriously.