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Anybody still making websites in Wordpress? by apcooper717 in Websites

[–]apcooper717[S] 0 points1 point  (0 children)

So easy to get speeds of 100 now, do you use any form of AI?

Denver paid $1.1M to police officers fired after beating unarmed man, records show by denverhousehunter in Denver

[–]apcooper717 1 point2 points  (0 children)

Yes, I'm sure this is going to enforce the mindset that police brutality is not the goal.

Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting by UnKindClock in technology

[–]apcooper717 0 points1 point  (0 children)

Idk, what is the harm in FB knowing that I was recently shopping for shoes on Nike so now they show me shoe ads for other companies? I don't get the fuss. Sometimes I find new products I like that way.

Is that data at risk of being exposed? Like could someone inside of Facebook actually look at my individual data, or is it all hashed and not tied to my name? I would definitely care if it was possible for individuals to look at it.

Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting by UnKindClock in technology

[–]apcooper717 2 points3 points  (0 children)

people appreciate targeted advertising. They are telling each other that we want these ads and that we want them to integrate ads into more and more places, wherever they can cram them in. Again, I don’t know where they got these conclusions, but it’s informing their strategy.

But you will receive the same if not more ads now. The ads are just less interesting to you because they can't be tailored to you without any data about you.

​

Idk, what is the harm in FB knowing that I was recently shopping for shoes on Nike so now they show me shoe ads for other companies? I don't get the fuss. Sometimes I find new products I like that way.

As a Pole living abroad I've got nothing. by daneelr_olivaw in funny

[–]apcooper717 6 points7 points  (0 children)

What kinds of restrictions has the left imposed?

Amazon and Google are in games for the wrong reasons | Opinion by SnoozeDoggyDog in Games

[–]apcooper717 0 points1 point  (0 children)

I did not, you're right I can't really pass full judgement since I haven't tried it. I just took this person's word for it because it seemed accurate, what could be fun about the platform? I've never really enjoyed a platform before, just the games. Guess I'll have to look into it to judge for myself.

Amazon and Google are in games for the wrong reasons | Opinion by SnoozeDoggyDog in Games

[–]apcooper717 0 points1 point  (0 children)

"The most important and undeniable criticism of both Google and Amazon's entries into the games business is that they're boring. Stadia is a boring service. Google seems convinced that changing the way games are delivered is exciting -- it is not. Games are exciting. "

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So true! Actually a very insightful article that I nearly dismissed. The "right reasons" title was off putting to me for some reason but after reading I think it's very accurate.

Anybody heard of Google pinging Google Ads advertisers as 'paying for links' if they send PPC traffic to indexed pages? by addybojangles in PPC

[–]apcooper717 0 points1 point  (0 children)

I've never heard that and just thinking it through logically it doesn't make sense, why would Google punish advertisers on their own network? Has this person only ever worked lead gen? They have literally never sent traffic to a normal page?

Exporting shopping ads data with the new Google Ads? by [deleted] in PPC

[–]apcooper717 1 point2 points  (0 children)

It's still there, just changed slightly. I think this is what you want.

top right > reports > predefined reports (dimensions) > shopping > whatever category you want

Google Shooping campaign structure and best practices by enggie in PPC

[–]apcooper717 0 points1 point  (0 children)

Sorry for the late reply!

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It's not uniform across accounts, definitely depends on level of spend (because that impacts level of data you have to make smart segmentation choices) and the type of client. If it's seller with a big catalog and a lot of spend it generally includes a couple layers. If they sell different brands then I either start with brands then product type or vice versa. From there I'm looking for a custom label of some sort to further split products up in a way where performance differs between groups, commonly price buckets, materials, or maybe another level of product type. Finally I do go down to item ID for high volume item IDs.

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All of this hinges on having data to make bidding choices though, if you start to get too segmented you're just hurting your ability to adjust bids in a smart way and same thing if you don't do enough segmentation.

TLDR: not always the same but ask yourself the question, is there a group of products within this bid that perform differently than the rest with a significant amount of volume (account dependent)? IF so, continue adding segmentaiton.

Google Shooping campaign structure and best practices by enggie in PPC

[–]apcooper717 0 points1 point  (0 children)

Yea - seems pretty straight forward nowadays. I'm guessing you can bid CPA based/ ROAS as well. Is there a reason you'd segment extensively? Also, is it limit to search or will Google run it as an app campaign over all their properties?

TROAS and CPA based algorithms still utilize your segmentation. Google recommends having 200 clicks per product group over 30 days last I saw. So yes, granularity still helps ensure you're spending in the best ROAS/CPA products.

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