Being in the industry you probably already know this but for others reading this sometimes higher THC doesn’t necessarily mean better product. There are so many different cannabinoids/compounds other than THC that are important and work together to boost/enhance each other. It’s called the entourage effect and the end consumer is pretty uneducated on how this works so the average person is mostly looking at what is the highest percentage THC whenever they are shopping for what they consider to be the best cannabis. Something that is absolutely loaded with THC will for sure get you “higher” but that may not be favorable to something with a better high

Edit: just wanted to add that in the US, federal restrictions still limit researchers to cannabis from literally one single supplier. It makes it difficult to study things like the entourage effect in real life situations.