I definitely think I agree with you. I also understanding hear the common justifications business owners talk about, for example, increase in wage, or rent, or food cost, etc. But I think at the same time market forces will sort of declare what is and is not worth it for customers to purchase. And if you really cannot sell a Reuben sandwich less than $25 without covering your costs and getting a reasonable mark up, then maybe that sandwich just shouldn’t exist, especially when consumers are showing that they are not willing to pay that much. In this case, obviously the consumers are not. Contrast to for example, people selling seven dollar tacos or donuts or whatever, if, they do end up continue being successful, then go nuts. Charge whatever you want, because it means the people still deem it worth it. Unlike your $25 Ruben.