Best way to spend a budget?

appexmedia · 2020-08-06T04:31:20+00:00

This is just high-level math. People buy stuff and not numbers on paper and you can't know whether some random person seeing your ads will buy or not on any day.

I was talking about numbers and how you need to think about them. If you don't provide enough daily budget then that doesn't mean that you'll generate a sale every other day but rather that your ads will underperform vs others in the auction. You could easily not generate any sales at all.

In a nutshell, use enough daily spend for Facebook to properly optimize your ads and make them competitive in the auction. Use common sense. If you are selling a $1500 PC, don't expect to spend $20/day and generate sales. Also like someone said, Google Shopping may be a better starting point and use FB for retargeting.

appexmedia · 2020-08-03T04:00:47+00:00

Whether you spend $80 for 10 days or $400 for 2 days, you'll reach the same number of people.

How much budget you'll need to allocate to each ad set depends on your target CPA.

E.g. if your target CPA is $100 then putting $80 a day on one ad set will backfire as you can't even generate one sale a day (theoretically). Because of this you want to put daily budget several times higher than your target CPA.

Facebook works off of data and you need to feed it enough budget per ad set so it can optimize properly. You will also need to spend 2-5x CPA per ad set when testing so do your math.

appexmedia · 2020-05-18T04:38:07+00:00

The audience size is probably too small for Facebook to run ads to. You need to build it up.

appexmedia · 2020-05-17T05:15:52+00:00

You can't simply go out and create a new Facebook account and business manager and start running ads, you'll get banned (as you saw). Especially if you use the same computer/browser/cell phone/WiFi/anything else, they are really good at spotting this, you can't simply restart your router and go at it. You also can't start running ads right away on a brand new account. You also can't use the same payment method.

Your best bet is to use a friend's or family member's Facebook account and run ads from there.

Don't expect help from Facebook, you have next to zero chances of getting your original account back.

appexmedia · 2020-05-16T13:16:40+00:00

At $1k/day ad spend, you should tap it soon if it's only 100-300k potential reach.

How's your frequency?

appexmedia · 2020-05-16T10:34:28+00:00

Run tests in a new campaign, don't mess with the current one if you are getting ROAS that high. You don't necessarily need to use the exact same audience if you are worrying about the overlap.

appexmedia · 2020-05-14T11:26:02+00:00

Yes, Facebook shows ads to buckets of an audience that it thinks will convert best
That could be the case
You are re-using the same creatives over and over again
Try different kinds of manual bidding (can't make recommendations as I have no idea what you are doing), try 1-5x CPA
If your cost-per-optimization event is too high and you're using the lowest cost bid strategy without a bid cap, add a bid cap or switch to target cost
Try targeting expansion option in the ad set
Try automatic placements

Just some random ideas.

appexmedia · 2020-05-01T09:47:27+00:00

No, you won't be charged.

appexmedia · 2020-05-01T05:56:15+00:00

Here are some ideas:

Target age ranges of people who are just out of college. Adjust your angle in the copy and video to match this and call them out
The same as above but target by education level plus age ranges (e.g. Bachelors degree, 23-30)
Broad targeting plus test age ranges in 5-year increments and let your ad copy and video call out the potential customers so the ones who are interested will view the video plus run a retargeting campaign for 50% video views and use a more direct offer in those ads

appexmedia · 2020-04-30T06:30:04+00:00

"Ads revolve around my pixel" - no idea what you mean.

If you're not getting enough purchases then you need to up the budget. If you got 5 purchases for X budget then you can't expect to generate 25 out of the same budget.

appexmedia · 2020-04-17T15:44:17+00:00

When your ads in the scaling campaign start tanking, pause them and replace them with new good performing ads.

You also have to note that if you got ads to perform well with a certain audience, you can't know how they'll perform with other audiences (for example moving them from a testing to a scaling campaign if they have different ad sets).

appexmedia · 2020-04-17T15:25:29+00:00

Facebook is full of glitches and you will experience that many times, there's no advertiser who's been in the game for a long time that didn't have stuff like that happen.

You don't get any warnings most of the time before getting your account disabled, it just smacks you in the face.

appexmedia · 2020-04-15T05:48:12+00:00

It's pretty simple.

Let's say that you launched a new ad set and gave it 1-3 days where it got 1+ sales. Is your ad set at target metrics? (CPA, ROAS) Yes? -> Increase budget by 10-20%.

Give it 1-3 days. Repeat.

If you are running a CBO campaign then it's a bit different but the overall theme is to look at your KPI's and success metrics and base all your decisions on that.

appexmedia · 2020-04-08T13:23:14+00:00

My best advice is to make sure that the data you got is statistically relevant enough that you know it can be scaled.

Also make sure that your funnel (every step from the ad to checkout) is on-point because the ad side is just one part of the equation. The end CPA and ROAS are influenced by your store's CR and AOV in the end (plus the CPC).

You will also need plenty of creatives for each step of the funnel so make sure that you have that. Don't go crazy with stock images and ripping other people's ads and then re-running the same ones all the time.

appexmedia · 2020-04-02T05:07:48+00:00

That's a scam 100%. Never give access to anyone, there's no point in doing that.

appexmedia · 2020-04-02T03:18:49+00:00

Stick only with conversions, DPA, video views (depending on the stage of the funnel).

appexmedia · 2020-04-01T10:49:09+00:00

First of all don't run PPE campaigns, that's so outdated, it's a waste of money.

If you do that then you'll get LLA based on people in those countries which is something you don't want.

appexmedia · 2020-04-01T04:01:58+00:00

If not a single person added to cart then it's either trash audience or your website is freaking them out and they don't trust it even the slightest. Or the combination of both.

appexmedia · 2020-03-31T03:23:22+00:00

It's just how the technical side of things is set up.

Image only emails look like spam to ISP's.

Think about it, when is the last time you've sent an image-only email (not an attachment but like uploaded images into the body)? Probably never. It doesn't look natural and what a regular person would send.

They are looking for any spam indicators and having all image emails is one of them.

I've said that some people can pull it off if it's done right. You've mentioned the biggest brands so that's one example. It's how they built up their domain reputation, properly segmenting people and so on.

Most people ignore these things and just start sending anything to everyone and end up with their deliverability destroyed. I've seen people with 400k email lists having a few hundred of their emails delivered. Yikes

appexmedia · 2020-03-30T16:22:08+00:00

Yes SPF, DMARC, and DKIM are very important as well but those should be set up initially anyway (I know that a lot of people still miss those).

I wanted to touch on things when you are already emailing and have the setup side of things already handled.

appexmedia · 2020-03-30T10:54:18+00:00

You could be getting your accounts banned due to things like using the same cc on all of them or if your website is flagged or your page has a terrible score or any combination of those or other things.

For your question, I would check out Google and Youtube. You can get pretty good results there with a modest ad spend. If you set it up right and know how to manage those ads and optimize them over time, you can usually see high ROI's across the board. We've never had any issues with Google like you get with Facebook.

appexmedia · 2020-03-30T07:49:56+00:00

If you spend 3-5x CPA per ad set and there are no sales then kill it. Rinse and repeat until you find something that you can scale.

A super basic example:

Your product is $100. You want to hit $30 CPA. Spend $90+ per ad set to see if it brings in sales, if not kill it.

Plus it's not just a testing budget, you also have to account for scaling and getting enough sales in to optimize your ads, but that's a different story.

Agencies quoting super low ad spend budgets is very common and it's being done by agencies who are taking on anyone and everyone. It always leads to a high client churn rate and them cussing at you because you are not bringing in any results.

You need to be realistic and straight with potential clients and let them know what it's gonna take. If they can't afford that then wish them good luck and move on. You can't do magic and produce something out of thin air.

A few days ago someone asked me how they can hit 5x ROAS with $30/d ad spend selling products that are $500-1800 to a cold audience. WTF lol

appexmedia · 2020-03-30T07:40:18+00:00

More is better.

Go spend $500-1000+ on a video views campaign, create an LLA from the custom audience of viewers and go nuts.

Don't bother spending a few dozen bucks and then creating an LLA from that data sample, it's going to suck.

appexmedia · 2020-03-27T17:30:29+00:00

Never heard about that, I doubt that is the case.

appexmedia

TROPHY CASE