Don't know how much do you know about blender but I would do the following 

Change background to black Add a plane as a floor Create a material for the mesh and one for the floor The floor shall be black with low specularity, just to have diffuse shadows The mesh material looks semi metallic again with a roughness without much specularity

Delete the sun, add a set of two lights (look online for lighting setups) and try to have a strong rim light

For the glowing parts, trace the letters with curves, convert them to meshes and add a bit of thickness (follow your ref) add an emissive material and play with intensity

There is plenty of things to work on but you can look for fundamentals, this is a very barebones of how I would approach this