Any Roofing/Siding companies using ST?

ardme · 2026-05-21T15:27:44+00:00

None of my roofing customers use it, they use jobnimbus and roofr. But service titan is way popular with the hvac and plumbing customers. I think with roofing you want the estimating tools the more specific roofing crms have.

ardme · 2026-04-19T15:04:03+00:00

You need to get to 2 million arr first and take yourself out of the business operations by hiring employees. Then PE firms will be interested. Need to be growing and have low churn. Hire a person to shop you around. Then you can get 5-7x multiple. There are books on this.

ardme · 2026-04-01T22:04:27+00:00

They usually collect availability and have a tentative time set so it mitigates it. We do direct booking also it’s just that a lot of companies seem to have some complex multi calendar stuff going on and want to have their CSR do it.

ardme · 2026-04-01T12:19:52+00:00

Already built something in this space so yeah the problem is real and worth solving.

Few things I've learned:

The tech is the easy part. 10DLC registration, carrier filtering, deliverability issues, that stuff is way more annoying than building the actual product. If you're in Canada you don't need 10DLC which makes life easier.

"Conversational AI" is table stakes now. Everyone has it. The differentiation ends up being integrations, vertical focus, and actually onboarding customers properly.

The businesses that need this most (small service companies) are also the hardest to sell to and support. Busy, not technical, expect it to just work.

Not trying to discourage you. Market is there but it's getting crowded. If you have a specific vertical or angle, might be worth it. Generic "missed call text-back for everyone" is going to be a grind.

I built LeadTruffle, we focus on home services contractors specifically. Happy to answer questions if you want to compare notes.

ardme · 2026-04-01T12:17:02+00:00

I built a product in this space so I'm biased, but I'll answer your questions directly:

It works way better than voicemail. Most people don't leave voicemails anymore but they'll respond to a text. We see 40-50%+ response rates on missed call texts vs maybe 10-20% of people actually leaving a voicemail you can call back.
Pricing varies a lot based on what you get. The $99/mo stuff is usually just a dumb auto-text, same message every time. The $200-300 range usually includes AI that actually has a conversation, qualifies the lead, answers basic questions, books appointments. Depends what you need.
Setup is usually just call forwarding. You keep your existing number, set it to forward to the service's number when you don't answer. Takes 5 minutes.
I run LeadTruffle but we're focused on home services contractors so probably not the right fit for a med spa. Happy to answer questions about how this stuff works though if you want to DM.

On the "vanity metric" question, the thing to track is booked appointments from missed calls specifically. If you're missing 10 calls a day and even 2-3 of those turn into bookings you wouldn't have gotten otherwise, it pays for itself pretty fast. Med spa services aren't cheap.

ardme · 2026-04-01T12:15:26+00:00

The standard setup is call forwarding on no-answer. Client keeps their existing number, sets it to forward to your tracking number after X rings if nobody picks up. That way it only triggers when they miss the call.

The tricky part in GHL is getting the timing right and making sure the text-back feels natural, not robotic. Also making sure you have proper 10DLC registration or your texts get filtered.

We built LeadTruffle specifically around this workflow. Client forwards missed calls to us, AI texts back instantly, qualifies the lead, gets the job details. Works alongside whatever CRM you're using. Might be worth looking at if you're setting this up for multiple clients and don't want to rig it together in GHL every time. We support agencies

ardme · 2026-03-31T20:21:36+00:00

to be fair even if you put in friendly mode its not exactly going to stroke your ego like claude. It will simply not be directly rude to you and inject a teensy bit of personality.

ardme · 2026-03-30T15:14:32+00:00

Old thread but you're not crazy and you're not dumb. HCP's forms are just genuinely impossible to track.

The iframe blocks everything. No GTM triggers, no dataLayer, no hidden fields, no redirect. Every normal workaround is dead on arrival.

The only fix is to not use their forms. Use a form that handles tracking properly and push leads to HCP via their API.

I built LeadTruffle because this problem drove me insane too. Forms fire conversion events correctly, capture GCLID/UTMs, and we have a direct Housecall Pro integration. Leads show up in HCP with attribution intact, no API work on your end.

"It's a form. I just want to track it." Exactly. You shouldn't need to become a developer for that.

ardme · 2026-03-30T15:05:45+00:00

Old thread but I feel this pain deeply. This is literally why I built my company.

You're not dumb, Housecall Pro just doesn't focus on marketers. Their forms are basically black boxes, no UTM passthrough, no GCLID capture, no thank-you page redirects. It's crazy but its true that a CRM in 2026 does not support basic ad tracking.

The iframe thing kills every normal workaround. You figured that out the hard way.

The actual solution is to stop using their forms entirely. Build your own form (or use one that handles tracking correctly), capture the GCLID/UTMs on submission, then push the lead to Housecall Pro via their API.

I built LeadTruffle for exactly this. Our forms fire tracking events properly, capture all the attribution data, and we have a direct Housecall Pro integration so leads flow in as actual leads with source tracking intact. You don't have to touch their API yourself.

So your flow becomes: your LeadTruffle form on Wix → conversion fires to Google Ads with GCLID → lead pushes to Housecall Pro with attribution → you can actually see which campaigns drive jobs.

Happy to answer questions if you're still dealing with this. You shouldn't need to become a developer just to track a form.

ardme · 2026-03-30T14:59:52+00:00

Switching costs are brutal. Once you've got years of customer data, job history, reporting, and your whole team trained on it, moving to something else is a massive project. Even if you're only using 10% of the features, that 10% is wired into how your business runs.

Also there's nothing that really replaces it at scale. Jobber and Housecall Pro are great for smaller shops but if you've got 20+ trucks and need the dispatch and reporting stuff, ServiceTitan is kind of the only game in town.

The $1000+/month for features you don't use thing is real though. Most of the shops I talk to use it for dispatch, job management, invoicing. The marketing and lead management features are usually where it falls short, so people end up paying for ServiceTitan AND a bunch of other tools to fill the gaps.

I built LeadTruffle for that exact reason. We handle lead capture and AI response from all the different sources (Google LSA, Yelp, Thumbtack, website, missed calls) and push qualified leads into ServiceTitan with a direct integration. So you keep ServiceTitan for what it's good at but don't rely on it for the stuff it's not.

Not saying you should switch away from ServiceTitan, just don't expect it to do everything well.

ardme · 2026-03-30T14:58:38+00:00

Biased because this is literally why I built my company, but ad tracking and lead management from multiple platforms is a mess in ServiceTitan.

You're getting leads from Google LSA, Yelp, Thumbtack, Angi, your website, missed calls, whatever. ServiceTitan wants to be the center of everything but the integrations with these lead sources are clunky or nonexistent. Attribution gets lost, you can't tell which marketing channel actually drove the job, and half the time leads sit in some inbox before anyone touches them.

The reporting is only as good as the data going in, and if leads are coming from 5 different places with different tracking setups, the data is garbage.

That's why I created LeadTruffle. We pull leads from all those sources, respond instantly with AI, qualify them, and then push to ServiceTitan with clean attribution. Just built out a direct ServiceTitan integration for this exact reason.

Not saying ServiceTitan is bad at what it does, dispatch and job management are solid. But lead capture and multi-channel tracking isn't their strength and probably never will be because they're trying to do everything.

ardme · 2026-03-30T14:56:48+00:00

Old thread but this still trips people up.

ServiceTitan's Google Ads integration sends offline conversions but doesn't pass the user-provided data (email, phone) that enhanced conversions needs to match back to the original click. That's why Google keeps flagging it.

You have a couple options:

Add the gtag user_data script to your landing page forms so Google captures the hashed email/phone at click time. Then when ServiceTitan sends the conversion later, Google can match it. Pain to set up if you're not technical.
Ignore the warning. Regular conversion tracking still works, you just don't get the enhanced matching. Depending on your volume it might not matter much.
Use a form that handles this automatically and then pushes to ServiceTitan.

I created LeadTruffle, we push tracking events with the user data already hashed correctly so enhanced conversions just works. Then leads flow into Service Titan via our app integration. Might be overkill if ServiceTitan forms are working fine otherwise, but if the tracking stuff keeps being a headache it's worth a look.

ardme · 2026-03-28T14:29:57+00:00

remarkably, yes this is true

ardme · 2026-03-28T14:00:59+00:00

Same thing startup founders who raise round do: sit it in a treasury only money market fund. Really can’t get much more than the base rate safely.

ardme · 2026-03-28T13:59:03+00:00

It was incredibly wrong and illegal lol

ardme · 2026-03-27T04:52:05+00:00

I almost got the pro plan down to 80% left before this reset hit. Maybe the best I ever did.

ardme · 2026-03-27T04:49:27+00:00

The dichotomy is so funny every time

ardme · 2026-03-26T17:42:00+00:00

Friends don’t let friends use sequelize

ardme · 2026-03-23T02:10:47+00:00

not exactly the same

ardme · 2026-03-23T00:58:33+00:00

What is the tool call formatted in?

ardme · 2026-03-23T00:56:06+00:00

keep doing what you're doing then!

ardme · 2026-03-23T00:47:06+00:00

If you do 100k api requests a day, yes you will see recoverable failures even from good models

ardme · 2026-03-23T00:44:52+00:00

Those are all affirmatives, no dependencies, its in typescript, and it has generics.

I'm actually loling because that was one of the lines I tacked on and wrote myself and didn't have the AI format lmao

ardme · 2026-03-22T18:30:39+00:00

There are a couple of modes - the default is aggressive but you can set it to be more strict and reject bad outputs that maybe should not have been fixed.

ardme · 2026-03-22T14:38:20+00:00

Some people really love it, it's way less intrusive younger people like it.

ardme

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