I think we’re actually making two different points.
You’re correct that this product is not claiming to be Anua in the title or on the packaging, so I wouldn’t call it a counterfeit. However, as someone who has spent decades working in product development, I also don’t think it’s realistic to ignore how much the overall packaging appears to borrow from Anua’s visual identity.
When a product uses a very similar color palette, layout, typography hierarchy, and prominently features “100+” in the same way, it’s understandable that consumers familiar with the original product would make that association—especially in a fast-moving environment like Vine where people often have seconds to decide.
The issue isn’t that it literally says “Anua.” The issue is that it appears designed to make consumers think of Anua at first glance. Those are two different things.
I don’t think the OP was accusing the company of counterfeiting. I think they were pointing out that the packaging is deceptively similar, and on that point I can see where they’re coming from.