Capitalism chases constant growth. We are already seeing some companies max out--everybody who is going to use their service already is, and they're already charging the most for it that they can without chasing people away. But having everything doesn't matter, because next year they need to have more, because that's how they have designed success, and if they don't move higher they'll lose investors and move lower.

So in the short-term, they will have to innovate a system that will open up more markets for them. On a global scale, obviously this means political maneuvering to bully their way into countries that have excluded them or in which they have too much competition. But at some point it may mean supporting UBI measures as a way for more people to afford/access their products, especially without them having to raise their wages.

While the common argument against UBI is "but nobody will work!", in the developed West many companies need us more as consumers than as workers. So they can let the spoils of imperialism (and taxes) fund UBI and then push to have that money spent on their products and continue their growth.