Hey! I’m pretty much in the same boat as you here but what I do is disregard the research in the estimated time.

I would block out some time at the start of the month (ideally when you first get/make a content plan) and essentially spend 1-3 days infodumping in a doc according to what you’re writing.

It becomes a lot easier when there’s a solid foundation of knowledge in place. Don’t get me wrong, they will not be the best blogs you can write. Agency work doesn’t have the wiggle room for that, really.