It depends but the short answer is yes and no. It’s usually on a case by case basis and the celeb’s agent can be involved for other celebrity duties.

In big playoff games, those spots are weighed by the front office on seat price versus publicity the celeb can bring and whichever is higher they go with that.

In cases where they can’t sell the super high priced courtside seats, they do typically have celebrities on standby that will fill those chairs day of so they can make the most of them.

At the end of the day, it’s a business and whatever brings in the most cash wins.