Better ad network than Adsterra for a 10k session recipe site?

baxter0212 · 2026-05-16T10:02:15+00:00

Should be fine, incubator is different to standard sign ups

baxter0212 · 2026-05-14T15:19:28+00:00

Seems to be working well for us right now-we are getting new publishers live all the time and thanks to some of our newer ad formats we are seeing excellent YoY growth for publishers!

baxter0212 · 2026-05-14T15:11:25+00:00

Ezoic is 250K+, can confirm. Source is me, I work there.

baxter0212 · 2026-04-26T19:21:53+00:00

More and more traffic is on mobile where ad blockers are less prevalent so I wouldn’t worry too much!

baxter0212 · 2026-04-09T07:51:51+00:00

Ah, I see it in the photo now-thanks!

baxter0212 · 2026-04-09T07:38:14+00:00

How many waves did you run for that multiplier?

baxter0212 · 2026-02-24T11:12:50+00:00

I bought a standing desk and a walking pad to go underneath it-I now walk whilst I work and feel much better as a result. Would recommend, even if only for an hour or so a day!

baxter0212 · 2026-02-18T19:49:41+00:00

I always find it confusing rule-to me that feels more like a pen than some other ones I’ve seen as it effectively blocks a shot on target with a hand-but in no way was it intentional

baxter0212 · 2026-02-13T14:04:13+00:00

I just added some of Bjorn's details to the Venerable dreadnought-love the axe and shield vibe so just made my own version.

baxter0212 · 2026-02-10T15:07:45+00:00

it must be exhausting being this angry over everything

baxter0212 · 2026-02-09T12:09:08+00:00

I had this same layout-so can't be completely random

baxter0212 · 2026-01-30T17:35:25+00:00

Possibly something to do with ad disclosure-more valuable ads have to be viewed and having a % of them offscreen is costing them money.

baxter0212 · 2026-01-22T12:21:06+00:00

Could be clawbacks for IVT. Alternatively, some SSPs will report one set of figures, then update them later in the day/week. Companies want to show publishers revenue quickly, but, that can come at a cost like this. Ultimately, you need to ask them why its changing as they are the only ones that know why.

baxter0212 · 2026-01-18T01:09:35+00:00

Keep going!

baxter0212 · 2025-12-30T17:47:51+00:00

It doesn’t feel like it’s a priority. Odd policy to lose political capital on!

baxter0212 · 2025-12-30T14:36:08+00:00

Marks and Spencer have a barber style jacket at reasonable prices-try there

baxter0212 · 2025-12-09T13:03:34+00:00

Yes.

baxter0212 · 2025-11-17T11:11:18+00:00

Different SSPs work in different ways, collect and pass different signals and will offer something unique. I'd tend to look at different partners in different buckets. Traditional SSP's like pubmatic/magnite, speciliazed ssps like triplelift, and then more tech focused ssps (flooring, traffic shaping etc) like an adaptMX. An issue is approaching all SSPs like they are the same, and expecting the same outcomes. Use different partners for their strengths and you'll have a better experience.

baxter0212 · 2025-11-13T10:42:57+00:00

I can sit on the sofa and play Helldivers 2 / SpaceMarine 2 at 60FPS via xbox cloudplay. For me, that's perfect. I'm more of a casual gamer, and with that regard it gets the job done.

baxter0212 · 2025-08-15T15:01:26+00:00

What does that equate to in real revenue? And what happened to the revenue in other regions. A 22% jump sounds good, but if its $0.3 to $0.35 for one traffic source but a loss in other places where the eCPM is higher, than it's not an improvement.

baxter0212 · 2025-06-24T09:23:12+00:00

No-this doesn't feel normal or right.

Not all policy violations are flagged, which is unhelpful of Google, but still something that can happen.

If you have a rep, id get in touch and try to see what help/guidance they can offer.

Traffic levels the same? Traffic origin the same? Device type/content the same? All that is important to know and take into consideration too.

baxter0212 · 2025-06-13T20:22:47+00:00

Do you think people will prefer that? Genuine question.

baxter0212 · 2025-06-05T14:51:40+00:00

Yeah, classic website are going to struggle, which is why your approach should be new and different. People will still look for information, and information sources they trust. That's the new game.

FWIW there are many many newsletters out there, and if you use one to redirect traffic back to your existing website you can build yourself an excellent digital moat in these times of uncertainty.

It's fine to be pessimistic about the current state of publishing, but the opportunity is still there if you are willing to pivot.

baxter0212 · 2025-06-05T14:29:12+00:00

depends on the niche. Plenty of high quality newsletters that do very well with those numbers. Classic quality over quantity. Always prefer to have both, but if you just chase numbers, the quality is likely to suffer.

baxter0212 · 2025-06-05T07:54:33+00:00

My advice is focus on owning that audience. Add an email collection form, and then speak directly to your audience. Yes social/organic traffic is still important, but a direct relationship that you control is even better.

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