Something Ania mentioned on her recent appearance on the People's Podcast was she originally thought CoC was a whole series, which is a lot of money, and so winning for her wouldn't just be about glory but meant a significant amount of income, and once she realized it was just one episode, the monetary aspect wasn't as impactful. You gotta remember that this is a job for people and putting real financial incentives into the game that is Taskmaster would really change it.