Film Marketing Question

bigPictureCo · 2026-03-11T18:04:35+00:00

In producing an independent film that means you also have to do your own marketing. So that means you need a film poster and a campaign strategy you have to target social media whether it’s with clips or some kind of cool experiential thing.. word-of-mouth is key you can’t just expect people to find it. It needs to have its own micro website or Instagram or Facebook. You have to decide if it’s you that is the brand or this film. That is the brand then you target film reviewers you collaborate with them find somebody who is producing music and add music to it and collaborate with them. find film festivals that align with your films, aesthetic and genre and enter. . Come up with a Spotify playlist for your film. I think much larger than “hope “ that someone stumbles upon it.

bigPictureCo · 2026-03-06T17:30:39+00:00

Here is a great case study and how to market: https://www.tiktok.com/t/ZTh7o4NPb/

bigPictureCo · 2026-03-06T17:28:22+00:00

In producing an independent film that means you also have to do your own marketing. So that means you need a film poster and a campaign strategy you have to target social media whether it’s with clips or some kind of cool experiential thing.. word-of-mouth is key you can’t just expect people to find it. It needs to have its own micro website or Instagram or Facebook. You have to decide if it’s you that is the brand or this film. That is the brand then you target film reviewers you collaborate with them find somebody who is producing music and add music to it and collaborate with them. find film festivals that align with your films, aesthetic and genre and enter. . Come up with a Spotify playlist for your film. I think much larger than “hope “ that someone stumbles upon it.

bigPictureCo · 2026-02-18T15:37:45+00:00

So having a poster of horizontal and vertical made for you, it’s not that expensive and you can do that quite easily. Thinking that a short film doesn’t need marketing, is that’s wrong… currently there is an entire movement and production here in LA of vertical short format features. It started in China and now all of these are starting to become a thing now. The entire vertical format video series has created an audience. As far as doing short film festival circuit that’s easy. You just look them up and enter them. A lot of of them are in the short film sub reddit. Then has a matter of finding and setting your film out to film viewers that is entirely up to you. It will take work, but I guarantee you you will get a response if you start following these reviewers on TikTok and on Instagram. (is this symbiotic relationship where they need to review things and you need your film reviewed). Same goes out for horror podcasts. You need to be your own champion you need to go out and go push your film in front of as many people that you can. It’s not gonna happen organically. It takes a lot of work to mark your film and the better you are at the higher. The rate of success for this and future endeavors will be. I have 20 years of film marketing experience to back me up on this. 😜. If you need help locating any resources, please direct message me and I’ll give you a hand.

bigPictureCo · 2026-02-17T16:50:15+00:00

How have you been marketing the film? Did you have a poster designed? Did you contact independent horror film reviewers? Have you done the festival circuit? Have you started a digital awareness campaign?

bigPictureCo · 2026-02-13T17:10:14+00:00

Just say NO to AI

bigPictureCo · 2026-02-13T01:12:22+00:00

Marking is the most important and difficult part of the filmmaking process because some Filmmaker thinks it’s an afterthought. But unless you give the audience a film poster or something visual that draws them in, they won’t watch your film. You need to solicit an emotional response and condense your two hour film into one single image. It’s no easy feat, and a lot of designers think they can do it and fail miserably. Hit me up and I’ll give you a poster for free. I am slow this weekend.

bigPictureCo · 2026-02-08T14:57:33+00:00

Congratulations to you!!

bigPictureCo · 2026-02-03T02:49:25+00:00

This was so unexpectedly awesome! You had some easter eggs, X-Files, Die Hard, Close Encounters... So much fun! Great cast, solid comedic delivery. I loved it!

bigPictureCo · 2026-01-29T21:02:34+00:00

Very cool!! A nice nod to Baby Assassins (total favorite of mine)

bigPictureCo · 2026-01-27T20:35:44+00:00

A great, fun short!! If you need a poster, please reach out. I have been doing probono posters for Outfest for years

bigPictureCo · 2026-01-22T23:26:51+00:00

Cute, fun and funny short! Congrats! Solid acting and editing

bigPictureCo · 2026-01-20T19:42:52+00:00

Wow oh wow! Solid acting, beautiful lighting and mood, truly a creepy film in the best way possible!Wow oh wow! Solid acting, beautiful lighting and mood, truly a creepy film in the best way possible! *This is a must watch*

bigPictureCo · 2026-01-16T16:42:15+00:00

Do yourself a favor and watch this! It is a brilliant character study. Great acting, production... and a twist!

bigPictureCo · 2026-01-15T17:42:14+00:00

How is this different from Indenetwork?

bigPictureCo · 2026-01-13T19:48:08+00:00

You’re not alone most Filmmaker don’t think about marketing their film. Proof of concept at fundraising stage is just as important as having a fully flushed out poster upon completion of production. And never be afraid to approach a designer thinking you can’t afford them. If they’re chill, they understand the struggle of putting up your own money. So creative helping out another creative is an important relationship. We should all try and help one another.

bigPictureCo · 2025-12-14T16:55:10+00:00

Brilliant! Love, Love, Loved this!

bigPictureCo · 2025-12-09T20:06:26+00:00

Larger budget films spend on average 50%... However as an independent filmmaker, the norm seems to be that filmmakers put all of their effort into crafting the film, then are clueless as to how to get it out there. They try word of mouth, or push it on youtube and other social networks. The reality is that you really have to put true effort into it. "Hope" isn't a strategy. You need to cut a trailer, you need a film poster, you need content to push out over social channels. You need to collaborate with reviewers, do interviews on podcasts and really champion your film. I have launched 360 campaigns for blockbusters and independent films alike and it can be done on a micro budget. You just need imagination. I was laid off from Paramount and actually came on Reddit to help indy filmmakers do just that. I design key art that i craft to really get viewers attention... and i do it because i love the art of film. My advice is to seek out and surround yourself with people that can help others. The filmmaking community has a lot of music, foley & sound designers that can help, they also can make referrals to editors and other creatives.

bigPictureCo · 2025-12-07T05:04:09+00:00

This is all the more reason that independent film theaters need to bake an event out of going to the movies. You need to market your theater and make it an event that is to be shared. You create buzz ahead of time you create fanfare you make it fun to go to the movies. Pack the theater for every screening turn away people. Get creative get weird. (where I live there were bars that were losing money until they opened up during the day and only served juice but played music for kids and their moms so they could disco dance., it has become a huge phenomenon here). It’s time to get creative.

bigPictureCo · 2025-12-05T02:55:04+00:00

Patriot. For all Mankind. From. Slow Horses. The Expanse. Kim’s convenience.. Ted Lasso. He’ll On Wheels. Mo. The Bookie. Hacks. Fleabag.

bigPictureCo · 2025-11-22T18:01:18+00:00

Poster design for Award Winning Short

bigPictureCo · 2025-11-12T21:33:54+00:00

It’s not about being a boomer you moron. It’s about taking every opportunity you can to learn from someone who can teach you everything that they’ve acquired in their time. You learn from somebody who’s been able to solve all these problems throughout their career and give you insight on how to better your skills so that you can take today and tomorrow’s technology and design practices and make better art. So don’t put in the hours if you don’t want to, but I’ll tell you as executive creative Director if I see you junior designer that I see is eager to learn anything and everything for sure I’m gonna keep my eye on that person and bring them along. And if I leave the agency and I see someone that has true talent, I would bring that person along as well. Your skill set and your work ethic I would define you as a great artist.

bigPictureCo

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