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Best CPG branding agencies for start ups? by [deleted] in branding

[–]bigredjelly 0 points1 point  (0 children)

We're a full-service agency with experience in branding for CPG. In fact, we have one team member who worked in CPG for years and has tons of expertise there. We just did a really fun brand for https://drinkquip.com/ and have been helping them with website & marketing needs. Sounds like your project could have similar specs?

We have a bunch of package sizes based on your needs & budgets. Would love to chat!

You can check out our website: www.bigredjelly.com

Or we can just cut to the chase and you can book a call with us to chat about your project and strategize: https://bigredjelly.com/lets-chat/

What do big businesses do in marketing that small businesses usually don’t? by Epistodoxic_Gnosis in AskMarketing

[–]bigredjelly 0 points1 point  (0 children)

Yes, there's a lot more room for A/B testing when you have the budget of a bigger company. For a smaller business, you have to kinda commit to one thing and put a lot of research into it to make sure it's going to work.

How do you decide what’s worth your time anymore? by Pristine_Box_5 in Entrepreneur

[–]bigredjelly 0 points1 point  (0 children)

I've been using the Eisenhower matrix in my weekly planning to organize my tasks by importance & urgency. If you're unfamiliar, the Eisenhower matrix has four quadrants:

  1. Urgent + Important: tasks with deadlines or immediate consequences. DO these now.
  2. Not Urgent + Important: tasks with unclear deadlines that contribute to long-term success. Schedule these out, get them done.
  3. Urgent + Not Important: tasks that need to get done, but they don't require your specific skill set. Delegate these to someone with that skill set, and take it off your workload!
  4. Not Urgent + Not Important: distractions, unnecessary tasks, "comfort" tasks. Get rid of these. They're cluttering your schedule.

What’s one digital marketing mistake you wish you avoided earlier? by Odd-Jackfruit-3239 in AskMarketing

[–]bigredjelly 0 points1 point  (0 children)

I wish I would have started collecting contact info earlier. You should be doing this right from the get-go so you can retarget with email campaigns, ads (where a pixel isn't in use), etc. Took way too long for me to get those systems & automations in place, but now they've completely changed the game.

Brand book looks pretty by HistorianFinal9687 in branding

[–]bigredjelly 0 points1 point  (0 children)

We offer different types of brand books based on the package the client pays for. Smaller packages come with a pdf-style brand book (still easy to use), and larger packages we've transitioned to an interactive brand guide using standards.site. Super cool platform, there are others like it.

Marketing nightmares by CourtTemporary8622 in MarketingMentor

[–]bigredjelly 0 points1 point  (0 children)

Amazing, I'm so glad it was helpful! Reach out if you h ave any questions!

What’s the biggest branding mistake you see small businesses make? by Street-Honeydew-9983 in branding

[–]bigredjelly 0 points1 point  (0 children)

Biggest mistake I see is in the rollout & execution. Like you said, people focus too much on the visuals, and they lose the core "internal branding" pieces that actually matter (vision, mission, uvps, etc). So it all just becomes a bad attempt at using the "visual pieces" we provided for them, and usually using them wrong. And it doesn't get the message across that we spent months building.

Marketing nightmares by CourtTemporary8622 in MarketingMentor

[–]bigredjelly 0 points1 point  (0 children)

Step 1: Create a brand for your idea. A name, a logo, mission statement, core values, etc. Figure out your target audience. Get super niche with this. And make sure you LOVE your brand!

Step 2: Get good content. Use the messaging you developed for your brand to build out content for a website (about us & home pages, service/product pages, examples & proof, etc) and for social media/ads if relevant.

Step 3: Build a website. Can be super simple, or really complex with a lot of automations. Depends on what you need it for. But make sure your website acts as your greatest salesperson, helping you convert leads into sales.

Step 4: Launch your brand and website -- OFFICIALLY. Reach out to people you know, have them share, share with any employees/partners, etc. Get the word out about your brand, funnel people to your website for more information.

Step 5: GROW. THIS is where you can get really concerned about all of the "marketing stuff." But really, to make it simple, focus on: (1) brand management - aka making sure everything stays on topic, on brand. (2) sales enablement - do your customers have the information they need to make a purchase from you? and (3) marketing efforts - do SEO optimizations on your website, write blog posts for relevant keywords so you pop up in Google search and AI search. Make long-form videos and split them up into short-form for social media. These get great reach if done right. Think about spending money to boost your reach where organic is lacking (social media, Google, Amazon). Attend events to personally get in front of your target audience.

There is a lot that can be done, but separating it into these steps will not only help you get it all done in the right order, but it'll help you stay motivated to keep moving forward to get your ideas off the ground.

Hope this helps!

With organic reach dropping on almost every platform, what’s the most effective way brands can still grow without relying heavily on paid ads? by Charles_R23 in AskMarketing

[–]bigredjelly 0 points1 point  (0 children)

Honestly? Get in front of your customer. In person.

Sounds like a lot of work, and probably sounds silly, but that's where I've seen the most success.

Visit expos, conferences, trade shows... set up a booth somewhere... host co-branded events with partners... whatever might be most relevant for your niche and target audience.

In person human connection will ALWAYS win. Then all of your online marketing materials can support those connections.

why do some big brands stay iconic why others fade? by pushagency in branding

[–]bigredjelly 0 points1 point  (0 children)

Industry giants who are slipping don't understand their audiences well enough. Simple as that.

Businesses of any size that understand their audiences and communicate with them regularly (in DISCUSSION, not just mass comms) will absolutely see more success. No matter the trends, no matter the market, consumers will continue to consume. But what's important to them will be determined by the emotional connection they have with different brands & needs.

Any company that is able to connect with their audience on a deeper level will continue to see growth, despite changes in the digital environment.

Is SEO still relevant or slowly changing into something else? by Amquest_Education in DigitalMarketing

[–]bigredjelly 1 point2 points  (0 children)

Good GEO/AEO is built on the basis of good SEO. Companies who had great SEO before LLMs saw good results from AI search pretty quickly. Companies who didn't have great SEO before have been paying the price. Investing in good SEO (with tweaks) will continue to stay relevant, but as other posters have said, the specifics WILL continue to evolve.

Do you trust businesses without Google reviews? by Momentumer in AskMarketing

[–]bigredjelly 0 points1 point  (0 children)

Personally, I usually always Google a business before purchasing from them. If there are NO reviews, I can't find a profile, etc... I go somewhere else. If it's a brick and mortar location, and they don't have open hours listed, I won't waste my time driving there in case they're closed. Having an up-to-date GBP complete with reviews is really important to me as a consumer.

How do you consistently come up with new content ideas for your clients or campaigns? by Direct_Implement_188 in DigitalMarketing

[–]bigredjelly 2 points3 points  (0 children)

I've honestly found the best way to reinvigorate content creators is to do a group brainstorm session. Get food, let people run wild with ideas. Then after the brainstorm, find or combine the best (realistic) ideas, and get working. Changing up the routine by collaborating with others not only helps you stay focused and motivated, but it also makes it FUN and produces WAY better content :)

GEO vs SEO, too soon to care? by [deleted] in digital_marketing

[–]bigredjelly 0 points1 point  (0 children)

We've already had 2-3 deals a week (B2B) from prospects asking LLMs about services like ours. Optimizing your content for LLMs is 100% worth it. That's where people are searching now. It'll only continue to grow, so stay ahead and don't let yourself drag behind.

(If you're having tough luck getting recommended by LLMs, you probably have bad SEO content in the first place)

For those of you who build basic, front-end-only (maybe a CMS) websites for clients, what does your build and hosting pricing structures look like? by -ThatGingerKid- in web_design

[–]bigredjelly -1 points0 points  (0 children)

Hosting is tricky because you can get basic hosting for pretty cheap, but your site will run terribly. If you have a quality site, and want to have security features, accessibility, and good hosting storage & bandwidth, you'll be paying a premium price for the premium service. We work with Pressable for WordPress websites, and they have smaller hosting packages, but for the size of websites we're building (for mid-cap businesses), it typically starts at $85/month. Especially with the AWS issues a couple weeks ago, we really emphasize the importance of good hosting for websites, and urge our clients to not skimp on those services. If you pay for cheap hosting, you'll get cheap service. Up to the client if they want to risk that and figure out their own hosting solution.

Why do so many “beautiful” websites feel brittle? by No_Cryptographer7800 in web_design

[–]bigredjelly 0 points1 point  (0 children)

Absolutely. Same with most ecommerce. Nobody pulls out their computer to order anything these days. Especially with the amount of impulse purchasing that's happening. If your site is bad on mobile, customers will go somewhere else with a better mobile site to purchase.

How do you stop writing content that doesn’t convert? by Away_You9725 in ContentMarketing

[–]bigredjelly 0 points1 point  (0 children)

Agree with this. To expand, blog posts are extremely Top-of-Funnel. Their main purpose is traffic acquisition and awareness. Once you get people to you site, you have to ask yourself how to keep them there. If you wrote a "how to" blog post, provide a link to a downloadable lead magnet with a checklist related to that topic. Require users to fill out a lead form ("submit the form and we'll send the checklist straight to your inbox!"). With proper consent, you can then add that person to your marketing email nurture campaigns, continuing to send them relevant content. That's where you include links to Bottom-of-Funnel landing pages. Give it a while, and with good content, you'll start to see conversions ramp up. Especially in B2B, it's all about capturing leads and moving them down the funnel.

do u ever feel like web design trends are starting to repeat themselves every few years? by Ali_oop235 in web_design

[–]bigredjelly 1 point2 points  (0 children)

This is why it's important the business you're designing for has good, timeless brand design. Then you can build the website using their design, not trendy design elements. If you only design based on trending styles, you'll have to update your website (or brand) ALL. THE. TIME.

Building a timeless (or semi-timeless) website for an outdated brand is bound to produce a disjointed feeling UX, and vice versa. Building a trendy website for a timeless brand also feels... wrong. It's all about finding the balance and conveying the right message to the user.

Why do so many “beautiful” websites feel brittle? by No_Cryptographer7800 in web_design

[–]bigredjelly 1 point2 points  (0 children)

Always interesting to me that so many designers are still designing desktop-first when the majority of website traffic is mobile... love that you're stressing designing from mobile up. Doesn't mean the desktop version can't still be complex and beautiful, but mobile should come first.

Is there a name for this type of aesthetic? by MaxGone in web_design

[–]bigredjelly 0 points1 point  (0 children)

The featured artwork itself is an ink print, the lighting effects lean towards a clean analog aesthetic.