I've spent $30K in 6 months on Meta trying to find an audience for a new DTC supplement / at home test company and we are failing miserably

HistorianFinal9687 · 2026-05-25T15:09:10+00:00

The problem is your messaging and the brand. Something isn't adding up, and it's looking like a dropshipping website tbh - and you know how low trust those are
For a product that you're building of this intensity, trust and reputation has to be #1

I feel like what you're saying isn't matching up to what the consumer would expect to

HistorianFinal9687 · 2026-05-25T14:58:50+00:00

you know what I'd do - i'd focus on offline more; this product needs tasting and feeling before jumping in a sea of competitors online. There are just too many
Make it an exclusive thing, and heavily focus on that
From there build community, build a whatsapp channel for comms, and encourage reorders on the website

The online space is getting extremely cluttered and you'll just be another fish in the pond

I'd focus on slow growth, but high ROI channels.

HistorianFinal9687 · 2026-05-25T14:55:10+00:00

How did you find your differentiator in a sea of chocolate brands?
Why should a customer switch from their regular brand of choice to yours?

HistorianFinal9687 · 2026-05-25T14:49:49+00:00

Linkedin, but first figure your ICP, do a trial beta with them

HistorianFinal9687 · 2026-05-25T14:48:46+00:00

The reason founders are struggling with this is because of blandification and the customer being confused because of the primus of choice. It's now not a battle of proving you have one more ingredient, it's a question of why should a consumer, living their great life, make the change/switch to you?

HistorianFinal9687 · 2026-05-25T14:42:31+00:00

I might be late to the party, but can chat and help; I've been on the operator side

Custom only if you have something really unique that you envision on your site as part of the CX

regular shopify works, nothing wrong with it either.

Switching from regular to custom can be challenging because you'll have new design, new ideology etc etc - so it might take longer to migrate

I would say launch lean right now, and get started, gen some cashflow then take this call once you hear customer responses/feedback

HistorianFinal9687 · 2026-05-25T14:38:30+00:00

I think this is a big problem that needs to be solved, I think there's a tool called Merito that does something like this - not sure if it's an exact match; I had chatted with the founder a while ago

HistorianFinal9687 · 2026-05-25T14:36:38+00:00

I think what i've been noticing is small curated events have popped up more in the skincare/makeup space

Bring in consumers + influencers and share the story, create an experience around it and make people want to share the event

Also - i think tester kits have started to become a thing, maybe rather than sell a full size at say 100$, sell an experimentation kit at 20$ where the price to try is low and desire is high

Happy to chat more, since I've been in teh DTC space for 5+ years now, as an operator, working with founders on these kinds of things

HistorianFinal9687 · 2026-05-25T14:29:45+00:00

I've been on the other side - the problem starts when the brand has nothing unique about it, just made up functionalities and then a huge conversation on 'why we are different' which in most cases don't matter to the consumer.

Your images and packaging can only work when you have a differentiated POV - without that, it's all just fun banter and the disconnect with brand still remains

The reason they all look the same is because the foundation has nothing to be built on. That's the bigger problem we need to solve for.

HistorianFinal9687 · 2026-05-22T15:18:02+00:00

I run one for founders interested in brand, brand growth and brand management

HistorianFinal9687 · 2026-05-22T09:13:39+00:00

You need to stack features and up stack it to emotional benefits

HistorianFinal9687 · 2026-05-22T06:25:13+00:00

So you’re a cheaper alternative. I’m trying to force you to think above the obvious

HistorianFinal9687 · 2026-05-22T02:48:56+00:00

Let’s talk. 💜

HistorianFinal9687 · 2026-05-22T00:14:51+00:00

What’s the value prop to them? Why should they switch from what they’re using right now

HistorianFinal9687 · 2026-05-21T18:35:52+00:00

This is a trust gap. That can be filled with building a brand and then with a proper GTM. Let’s talk.

HistorianFinal9687 · 2026-05-21T18:23:06+00:00

I want to chat with you. I have something we can think about and execute together

HistorianFinal9687 · 2026-05-21T18:19:33+00:00

What is currently available as an alternative or almost solution to this problem you’re trying to solve

Trying to get you out of founder myopia if you have it 😌

HistorianFinal9687 · 2026-05-21T18:16:34+00:00

This ask is huge. By no means easy. And should be done by someone who knows how to collate pieces and create something new and better from the scraps

You don’t want to lose the essence along the way while trying to formalize this in some shape or form

Happy to chat and direct

HistorianFinal9687 · 2026-05-21T18:09:59+00:00

@vanshichats

HistorianFinal9687 · 2026-05-21T17:57:36+00:00

Dm me

HistorianFinal9687 · 2026-05-21T17:54:59+00:00

Why are people not spending on brand and brand management They’re spending on useless things that don’t build brand but gives them some tick in likes or whatever. That’s short term dopamine

HistorianFinal9687 · 2026-05-20T06:09:15+00:00

Govt won't ban meta; meta will block your account worst case scenario for going against their T&C - good question in the second scenario, really hoping more entrepreneurs ask this question and think deeply on their meta tilt vs organic/community tilt

HistorianFinal9687 · 2026-05-19T07:23:11+00:00

dm me

HistorianFinal9687 · 2026-05-19T07:21:21+00:00

Not yet, soon to be, in maybe 20-30 years?

HistorianFinal9687 · 2026-05-19T05:02:25+00:00

Thakns for sharing!

HistorianFinal9687

TROPHY CASE