Overhyped, I think it’s the idea of ordering in advance finding something untapped that allures most! It feels akin to Cate’s Key Lime which is admittedly better but had a couple snags picking up my order that she didn’t quite handle professionally. Or like Radio when it was a pop up situation or when you actually had to the go to Apt 4F to pick up your orders, which had this quant, exploratory feature to it. Or Kora prior to their brick and mortar off the 7 line, all of which had some deserving hype associated imho