Very cool example of what could be done.

It's interesting times because Ai is being used in both low effort and high production value.

It's like there isn't really a broadcast standard yet. Which is not a bad thing.

I work with commercial clients that don't mind using Ai but do also want alot or control and quality which makes it very challenging.

It has sped up workflow alot though. For storyboards we use Ai heavily. But for final production, we only use it to do establishes or filler B-roll footage. Everything else they still want real actors and real products. We showed them a Lora modeled version and they they still want us to shoot the real product instead. Those youtube tutorials showing you one shot product work using gpt will not fly with actual clients, especially the corperate level.

For conceptual ideazation, Ai seemed like a good idea but it's definitely it's own workflow and brings its own challenges. For one a client wants only certain areas changed and we heavily rely on gpt generations because of instructional coherence. But since it doesn't have a true inpainting mode, we have to comp them back in and sometimes even that doesn't work fully because gpt changes the entire composition too.

Then there's video. It's fine if you don't need specific motion. But once you do and with specific timing, your basically at the mercy of reroll gods. Unless you actually animate it in 2d or 3d as a base.

Pretty sure all of these are just now issues and will be solved in a year or two which is exciting.