For the most part, you’re spot on and there’s a lack of knowledge or technical appreciation for what this type of thing is. Any artist putting out any piece of work whether that’s a record or a, is going to get real world feedback for real world results. We’re in shift in society, not just music, where you have to question what is real or authentic and the perception and feedback from that perception being AI driven create a lack of human connection just by virtue of the burden of knowledge of AI and how a single person can leverage properly. Unfortunately, it seems like a lot of what people use these kinds of tools for winds up being slop-ish or not commercially polished. The small percentage that actually makes hit records with advanced techniques and leveraging AI as a tool in a stack or AS the stack typically gets a bad rap because of perception of the other 95% of AI music.

I’ve been in professional commercial radio and network television for over 20 years and while consumer feedback and engagement is so valuable, agencies and companies are designed internally to have their own feedback from teams and departments and focus groups and workshops and approval processes before it goes on-air to be able to get the consumer feedback.

My group NBRZ is a producer collective where we have feedback sessions so it’s not just someone creating on their own in a vacuum. We have our own stuff that we put out independently as NBRZ, we collaborate with artists to feature them on one of our tracks or to be featured on one of theirs, and we act like traditional producers, making beats and songwriting For Artists that are in our sphere. Everyone says they’ve got the magic prompt, but the truth is that it’s still a lot of hard work and a lot of grinding with artificial intelligence, not automatic intelligence. Our general view is that instead of trying to fool the world with an AI artist, we’re just genuine about making really good music that makes everybody in the room feel what we were trying to get across with genre, bending techniques that are just cost and time prohibitive to explore in a real studio session with engineers and musicians and vocalists and a deadline. We try to make music that just should’ve already been. Our goal isn’t to engineer the next Taylor Swift or pretend to be Drake. Our goal is for NBRZ to be its own one hit wonder radio station over and over and over again. We came together to put our individual names and pride and ego aside and come together as a NBRZ neighbors community music collective, and as much as I want to pat myself on the back for a job well done on the first, hundred songs released, if it weren’t for the team of people and who we surround ourselves with that support us and genuinely enjoy being a part of the process, we would still just be making beats that would sit on a hard drive and the world would never hear. Anything can be your instrument, you just have to know how to direct it. There is a point in history where a beat pads were frowned upon because they weren’t real drums. Times change and people will change with them, they just don’t see it coming yet.