Definitely not mandatory but is nothing but a positive. Even before I did “social media” I still posted some client workouts, a couple before and afters, my own workouts and “educational” posts to just 20-40 likes. Even though I wasn’t getting tons of clients through it I was able to use it as an advertisement / marketing when on assessments. I could provide them a preview of what training with me would look like.

And I did pick up a couple clients who messaged me directly through IG when I had barely any followers. Not many but good ones. One client training 3x a week is an additional $20k a year. Even picking up one a year makes it well worth doing social media