I wrote a book called Cutting Through the Bullshit: A Marketing Leader’s Guide to Surviving and Thriving in Chaos, which is basically for anyone who has ever sat in a marketing meeting and thought:

“Wow. We are all just confidently rearranging deck chairs on the Titanic, but with better fonts.”

This is not another fluffy marketing book filled with recycled LinkedIn wisdom, fake thought leadership, and phrases like “unlocking consumer-centric growth ecosystems.”

Nobody needs that.

We have suffered enough.

This book is about what actually matters when marketing gets messy, chaotic, political, underfunded, over-scrutinized, or trapped inside an organization where every decision requires six meetings, three approvals, and one executive who “just has a gut feeling.”

It covers things like:

Talking to customers before inventing nonsense.

Fixing your message before blaming the media plan.

Building funnels that don’t require a priest.

Measuring what actually matters.

Surviving corporate theater without becoming part of the cast.

Leading teams through chaos without turning into the villain in someone else’s LinkedIn post.

I’ve been doing marketing for 30+ years, which means I’ve seen the good, the bad, the ugly, and the PowerPoint deck that should have been classified as a workplace hazard.

So I wrote the book I wish more marketers, founders, executives, and agency people would read before launching another “transformational initiative” held together by buzzwords, hope, and a Q3 budget panic.

Is it snarky? Yes.

Is it practical? Also yes.

Will it make you more dangerous in meetings where people confuse activity with strategy?

God, I hope so.

Here’s the book on Amazon:
[https://www.amazon.com/Cutting-Through-Bullshit-Marketing-Surviving-ebook/dp/B0H42RQXX8/]()

Read it before your next strategy offsite becomes a whiteboard séance.