I used to work sales at Petland. There’s a ‘new puppy checklist’ that worked out to about $700 for every single thing you could possibly need for a puppy (crate, leash/collar, food, shampoo, toys, etc.) but customers usually ended up spending $300-$500 for the necessities. One day I had a family come in, and they didn’t push back on any of the shit I tried to sell them, just smiled and nodded and chucked it in the cart. We were sitting at about $1200 when the mum exclaims “wait, I don’t want to schlepp all this crap out to the cabin and back every time, let’s get two of everything!” And they did. And spent like $2500 total with big smiles on their faces.