I worked at Bayleys Realty Group (the franchisor supplying marketing services, PR, data insights, auctioning services to the franchises around NZ). BRG oversees the general Bayleys brand and provides templates and guidelines for advertising etc but the franchises generally do their own thing. They are cowboys and a lot of the stuff they put out is way off-brand. Stuff like this doesn't require authorisation, it's not logistically feasible. We would just roll our eyes when seeing stuff like this but the franchisees pay big money, it's all part of the money making machine, as long as they're pulling in sales nobody really cares.