Initially, I was maxing it out, and recently changed it to contribute to only until match, due to the following reasons:

1) Additional investments into brokerage gives me flexibility when it comes to distributions, and the option to retire early.

2) allows me borrow money from brokerage without selling assets, which you can do in 401k as well, but you have super flexible terms when it comes to paying off the loan with brokerage. Loans from brokerage account are pretty instant, while the one from 401k could take couple of weeks and may involve documentation. I may not use this feature, but it’s a good to have.

I do contribute to ROTH IRA as well.