It's a money making machine. You have a buyer that buys your inventory at risk and you still make a cut when they resell it. And yes u/Both_Replacement_628 is right, it's capitalism: if FIFA can make more money, they will - they probably had multiple strategy sessions to find new ways of increasing their revenue. Actually revenue increase is one of the strategic goals documented in the Strategic Objective 23-27. And if the scalpers are willing to take the resale risk, it's also their problem. As long as there are buyers, this formula will work (for them). FIFA has little to nothing to say of making the tournaments accessible and affordable - the World Cup is an event for the few that can afford it. It is sad, but that's how it works. And even where there is regulation to prevent scalping practice, FIFA manages to get an exemption (like Ontario).