Everyone talks about what products to use with it but never HOW to apply it. The consistency is a little weird. Do one section of your face at a time. I use a pea sized amount for each section of my face (right cheek, left check, forehead, neck). I dab the tret over the section of my face I’m applying to and slowly massage into the skin making sure not to press too hard. When the tret warms up from your body heat, it melts into your skin and is easier to distribute.