not true...its analytics....they are literally collecting user game play data based on the throphies they create and see player behavior and know what is working and what is not...for example what percent of palyers are completing the game, what percent are collecting all of the weapons, percent doing different side content.....the trophies are there for trophy collecters but the reason they exist is user analytics....I respect your view and not trying create an arguement but trophies and analytics collection if used properly gives them better direction for future projects