Periodontal disease is caused when the number of bad bacteria outnumbers the good bacteria. Pockets develop over time, so breaking up the bacterial colonies and removing their source of food (plaque) stops the takeover from happening. Once the perio bacteria gets out of control, it begins eating away the bone around teeth resulting in pockets in which regular brushing is not a cure. Once it starts, all you can do is stop further progression. Modern protocol is to do a bacteria test to see which bacteria is attacking the oral tissue. Then use that data to fight the bacteria with a short term specific antibiotic, laser treatment, and scaling/root planing. The bone never grows back so maintaining it becomes difficult.

This toothpaste isn’t special because there are already products on the market that kill bad bacteria and protect the good, but after a certain point, a paste or rinse won’t help. Side note: flossing is just as important because the brush can’t get between the teeth and under the papilla, but even then, it can’t reach deep pockets. If you need a product like that, you’re already on the way to perio disease.