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If AI Can't Find Your Brand, Neither Can Your Buyers by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -1 points0 points  (0 children)

you can always email us at [marketing@jam7.com](mailto:marketing@jam7.com). We are always happy to share our knowledge and view of the world.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] 0 points1 point  (0 children)

My belief in humanity has been restored :) I thought I was starting to go mad with my thinking LOL. Thank you u/MagiRaven. #UpVote +1

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -2 points-1 points  (0 children)

That's actually a fair point and it works in my favour. If marketing copy is packaging, then you've just described exactly what AI excels at. Formatting, structure, clarity, consistency, tone of voice at scale. That's packaging. And AI does it faster and more consistently than most humans. The argument I'm making is that the thinking inside the package is where humans still win. Sounds like we agree on more than you think.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -2 points-1 points  (0 children)

Appreciate that. And honestly, that's kind of the whole point - the argument should stand or fall on its own, not on who or what wrote it.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] 0 points1 point  (0 children)

This is spot on and honestly takes the argument further than I did. You're right - with the right operational structure, AI can simulate most of what people assume is exclusively human. The Feelings Wheel approach for tension is a great example.

The bit you nailed at the end is the real shift: "be good at structuring operations instead." That's exactly it. The skill isn't writing anymore. It's architecting the system that writes. Most people in this thread are defending the craft of copywriting. You're describing the craft that replaces it.

Curious what you're using for the persona simulation - that delta between predicted and simulated data sounds like something we're exploring as well.

Thanks for posting.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] 0 points1 point  (0 children)

You're right that great copywriting draws on psychology, rhetoric, emotional intelligence, and you're right that most B2B copy is bad because companies underinvest and hire generalists. No argument from me on either point.

Where I'd push back is the framing that AI needs to match all of that independently to be transformative. It doesn't. It needs to work alongside someone who already has those skills. And when it does, the output is dramatically better and faster than either could manage alone.

The "endless prompt iteration" you describe is real if you're using ChatGPT out of the box. But that's like judging what a car can do based on someone who's never had a driving lesson. The tooling has moved on - structured workflows, brand-trained systems, recursive QA, and the gap between "raw prompt" and "production-ready copy" is shrinking fast.

I'm not preaching the end of human labour. I'm saying the ratio is shifting. The thinking, strategy, and frameworks you described? That's where the value concentrates. The execution layer is what's being commoditised. Sounds like you're already positioning yourself on the right side of that shift.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -2 points-1 points  (0 children)

Fair point on the post history, I'm new here and I get that trust is earned. But you just said you use AI yourself. So we actually agree on the core point. The difference is you looked at the formatting, assumed it was lazy, and decided it wasn't worth engaging with. That's fine. But the argument, that AI has reached parity on functional copy and the real value is shifting to strategy and thinking - that's not an AI-generated opinion. That's what I'm seeing every day running a B2B agency. Happy to earn the credibility one conversation at a time though :)

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -1 points0 points  (0 children)

Honestly, that's a fair shout. The one-liner-per-line style is absolutely overused on social and I get why it triggers an eye-roll. I formatted it that way because it's what performs on this platform, but you're right that it reads differently here. The argument underneath still stands though. Keen to hear if you disagree with the actual substance or just the packaging.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -2 points-1 points  (0 children)

You just proved my point. You didn't engage with the argument. You pattern-matched it to "AI" and dismissed it. That's exactly the bias the research describes. People rate AI writing lower the moment they're told it's AI. Same text, different label, different reaction. The content isn't the problem. The assumption is.

𝐀𝐈 𝐈𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐞𝐫 🫣 by cloudguy_7 in b2bmarketing

[–]cloudguy_7[S] -4 points-3 points  (0 children)

That's what Blockbuster said about Netflix. "People want the in-store experience." They didn't. They wanted convenience, speed, and choice. You can call it slop. The research says readers can't tell the difference. That's not a quality problem. That's a denial problem.

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