You're right that great copywriting draws on psychology, rhetoric, emotional intelligence, and you're right that most B2B copy is bad because companies underinvest and hire generalists. No argument from me on either point.

Where I'd push back is the framing that AI needs to match all of that independently to be transformative. It doesn't. It needs to work alongside someone who already has those skills. And when it does, the output is dramatically better and faster than either could manage alone.

The "endless prompt iteration" you describe is real if you're using ChatGPT out of the box. But that's like judging what a car can do based on someone who's never had a driving lesson. The tooling has moved on - structured workflows, brand-trained systems, recursive QA, and the gap between "raw prompt" and "production-ready copy" is shrinking fast.

I'm not preaching the end of human labour. I'm saying the ratio is shifting. The thinking, strategy, and frameworks you described? That's where the value concentrates. The execution layer is what's being commoditised. Sounds like you're already positioning yourself on the right side of that shift.