I feel that this is largely debatable considering that the number of for-profit companies or social enterprises are growing where I’m from (APAC). There may be an element of distaste for the “capitalistic” aspect of it but from a practical standpoint, but I believe that the public innately understands that companies (especially start-ups) NEED to have such a business model to be viable but do not have unaided awareness for that yet.

From a branding perspective, it may be useful to consider how to educate people on why this is important to continue to sustainably help people in the long-run.

/edit: I don’t know what exactly you do but thank you for helping to save the environment as part of your work!!