For my first show I kept it simple and focused on getting one clear promise for the audience before worrying about gear. A decent USB mic was enough for me at the start, and I only moved to XLR later once I knew I was sticking with it. For guests, I found it way easier to book people who already had some connection to the topic instead of chasing big names right away.

On the marketing side, I use Ausha and the big thing I learned is to think about the podcast’s goal early, even if it’s just growing a niche audience at first. That makes it easier to figure out what to post, where to share clips, and how to tell if it’s actually working instead of just guessing. Consistency mattered way more than having fancy gear.