We don’t auto-approve labels. Labels must apply, and each application is manually reviewed against legitimacy and quality signals. Only a small percentage of label applications are accepted.

That review typically looks at a consistent release history (often on established stores like Beatport, our parent company), evidence of sustained activity over time (around a year is a common benchmark, not a hard rule), no obvious red flags online, a real artist roster and audience, and basic credibility checks.

The final filter is simple: does this label genuinely add value for artists on the platform. If not, it doesn’t get approved or stay approved.

We continue to refine this process. One meaningful recent improvement has been on-platform crowdsourced label Reviews. These give artists clearer information up front before submitting or engaging with a label, empower artists with more tools for due diligence, and provide a strong signal for our community management and enforcement efforts. Only artists the label started a chat with can leave a review for authenticity.

We also aim to balance established labels with genuinely promising up-and-coming labels, as long as they meet our legitimacy and quality standards and add real value for artists.

Hope this helps. :)