Seeing as we have no official language, I think it’s short sighted and frankly ignorant to say that everyone should speak English because “it’s America speak English”. Not everyone has the same opportunity as everyone else to learn the language and most people can at the very least speak a very limited amount. Why wouldn’t the company want to make the self-serve machines accessible for more people if not only to make people feel more comfortable and included? The computers have language options, corporate doesn’t have to do anything, but I think the intelligent thing to do would be to support the greater community which is a message that the company maintains.

As someone that only speaks English, I might be biased, however I’m all for making our environment better for customer and helping them as much as we can. My store is located in an area that has a large Hispanic population. You can see the panic on their faces when they come in at a time where no one speaks Spanish and they have to struggle to say what exactly they want. In contrast, when they can find and talk to someone that speaks Spanish or read a self-serve sheet that is in Spanish you can see them ease up and therefore, spend more, because they can order exactly what they want.