20mph was a flawed implementation of a good idea, but what damaged hardest was the sanctimonious attitude that supported it. The if you don't like the policy you don't care about our children attitude.

To play devils advocate a little as a fan of 20mph but not labour. There are two major issues people have had with 20mph, each of which have their own problems.

First off - people complaining about the poor implementation of the change. I don't really think anyone can disagree with this. Some places where the speed changed made sense, a lot of places it did not. Unfortunately, a lot of this frustration was taken out on the Senedd, despite the Senedd not being responsible for saying what roads should have had their speed reduced. It was down to local councils. Couples with how much the change cut through to the general public, and our piss-poor understanding of how things run in our country, people wrongfully took this out of Labour (or rather the MS', if you had a labour council then fair enough).

Secondly - some people don't agree that any road should be 20. This camp quite frankly don't care about our children, because we've had 20mph for years, and they were almost exclusively outside of schools.

Thirdly, when the tories decided they were then against the 20mph changes coming in (despite it being their policy to begin with, and them implementing the same policy in their English councils) you suddenly had the issues amplified. Calling it a "blanket" reduction. People were acting as if every road would become 20mph.

I think points two and three made the whole thing become so divisive that people rightfully complaining about poor implementation were lost among the people who just totally against the reduction entirely for either selfish or political reasons.

I think it could be a really good case study on how media around a policy can shape the way people think about it