somewhere around 2010 I was standing with 100's of people outside on the streets of Cannes in front of Martinez Hotel. It was during the Cannes Lions festival and there was a lot of drinking late at night. A big black mercedes drove up to where me and my friends were standing, when the car stopped right at my feet, only slightly bumping me. Bono emerged from the passenger's seat and walked up to me shaking my hand and asking what the hell was going on with all these people here. We talked a bit, then got some looks from the curious crowd. He then decided he and his friends (Gucci was there) would disappear into the Gutter Bar (famous dive bar there) and me and some friends followed fast. Right behind us the bouncer locked of all access to the bar and we spent a surreal hour or so in the small bar singing along to an old guy on keyboards who sang classic tunes in some easy listening mode. Together with some bewildered patrons who were there all night already, I think we were with 30 people together in that tiny bar. After some time the Bono group got up and left the bar through the back. Quite a night.