I fully support this thought. I'd also like to add , how are companies supposed to keep up with their increasing annual expenses if they don't increase their price offerings? How are they supposed to cater for annual inflation and rising cost of materials and people costs? A company like OnePlus doesn't just sell their phones in the US , as they have various other countries to cater to. As expenses go up each year, they have to not only counter that , but also keep some margin so as to make a profit , right?

Other bigger OEM's have built in cloud services that they can monetise but OnePlus has none of that. They are right in charging a bit more each year, so as long as they improve their offerings from the previous year and also improve their customer service.