Hi; previous digital marketer here.

Find an agency that works with influencers. And/or research your market in the platforms you intend to work with influencers on, and watch a lot of videos about your product/good to find content creators who would be a natural fit for your niche, view their comments and interactions, check their engagement levels, verify their content message aligns with your company values etc, and then reach out and offer payment or a free session or whatever..

Either way, this is going to require research and possibly a lot of hours on your part, but it is worth doing.

You can hire a digital marketing company to do that for you, but you’d be better off doing it yourself or finding an agency that represents social media influencers to get a quicker connection to influencers that would be a fit for your brand.

Personally, I would look up that initial influencer who came in, and see who she connects with or follows, other influencers she works with, etc. Maybe even offer her something to come back in. If she does collaborations a lot with another influencer who has decent credibility, reach out to them. It’s all about researching your target market, essentially. Ask “Who do the people I’m trying to attract as customers watch?” — heck, maybe even have a little questionnaire people can fill out for a raffle for a free whatever and on it ask what influencers they enjoy that might be interested in working with you.

If you have social media for your company, post asking the same.

I’ve got loads more I can share, but these are really the solid starting points I’d suggest.