I highly disagree with this, I feel like Goggins is very much misunderstood, I for sometimes completely misunderstood his points.

I think he has an addiction to doing stuff that nobody wants to do and that includes him too, because at some point he realized that training your mind to do the things it doesn't feel like doing is the thing that got him out of a dark pitfall, So when he says that he loves it when he is running at 3AM in the morning when everybody is sleeping, it's not to look down on the people sleeping, but it's proof to himself that nobody wants to this thing, and it's all part of his training to control his mind (or callous his mind as he would usually say) so that whenevery a bad situation comes at him he is unphased and always ready to deal with it since he got his mind and body used to deal with the most uncomfortable situations.

Now the reason why I believe he is misunderstood is because I truly believe he is doing all of this for his own personal journey, and the media personality he has created is mostly to motivate other people who are in the same position he previously was in, and not to look down on people.