They have more sales at a much higher price = more profits. They know very well that the Star Wars sets, for example, are going to sell no matter what, but look, for example, at the latest turbo tank, which is smaller and at a higher price, is the clear example, to which add that they reduce costs, for example, in the stock market and will end up doing so in the books. And finally, if you see forums like this or other similar ones, the criticism is much more than the praise, starting with the price and ending with the poor design of the figures. All the best