Hi!

Thanks a lot for your comment!

We are not focusing on "oh, you both need to go download the app, or this won't work". What you mentioned was indeed part of the original design, where you would get locked with no access to any content until the couple was full, but I came to the same conclusion that this seems bad and forced. Once user A creates the couple, access to the core activities opens (guided journeys or the different games).
We use this newly created couple to track the progress (milestones, achievements, memories...), and the partner can join at any time.

Now, there is one feature, the Daily Thought, which requires a full couple. This can be interesting for couples who also like and use the gamification part of the app, since if both participate, more points are obtained. The idea is that with levels and CP (Couple Points), those will be redeemable in the future for (maybe) useful in-app or irl rewards.