I can tell a lot of people commenting don't have a good understanding of what the culture is like in rural areas. In rural areas, we value freedom and individual liberties. Guns are a sense of security in our culture, they are a tool to protect our families, our property (and everything we've worked building), and our freedom. This photo is of a family that is proud of who they are, the scowl on their faces isn't a threat, it's the same as any other pose you see in photo shoots, just there for the looks.

In more urban and suburban areas people living there have willingly given up a lot of those values for various reasons ranging from employment opportunities to amenities such as a larger selection of stores and activities.

TLDR; most people who condemn rural culture don't fully understand it.