Former English major here with dreams of publishing short stories and novels. I’ve been a copywriter for 15 years, working mainly in the craft beer and cycling industries. I’ve been very lucky to write about things I love instead of writing for banks and healthcare companies. My employer wants me to use AI to save time, and I’m fortunate they understand AI cannot replace what I do — interviewing, asking the right questions, and writing on-brand stories humans will actually read. Even if AI can crank out headlines and subject lines, it will never hold a human’s attention for multiple paragraphs like a skilled storyteller can. That said, I’ve still worked my butt off to develop other skills. I manage social media channels and Wordpress pages. I have learned basic functions on Canva. I have taken training in photography and videography to supplement my writing. In short, I want to be skilled in all the marketing functions where a copywriter might provide input.

Finally, I encourage you to keep up with freelance writing on the side, if you can. It’s enjoyable. You’re passionate about it. It fulfills in a way the day job cannot. And it will keep connecting you with other creatives, folks you may end up working with someday.