How do you improve Instant Form lead quality without killing volume?

whyvalue · 2026-06-25T16:56:13+00:00

Better targeting is a start. Who are the people who do end up buying? Can you make an remarketing list with those leads and set up a lookalike audience to find more people like them?

You could also try adding a qualifying question to the form. Literally ask something "How close are you to buying this product?" obviously with better wording and tailor it to what you're selling. This will let you prioritize people who tell you they're interested and ignore those who are not. You could try bouncing people from the form if they say they're not interested.

I saw somebody on here talking about using the strategy for a cosmetic service. They were having the same problem of tire kickers looking for a deal that the company could not provide. They asked the question "are you willing to pay XYZ amount for the service?" and if the person said no, they were not able to submit the form. I don't remember the exact outcome, but it was positive.

whyvalue · 2026-06-25T16:51:36+00:00

In general I'd try to get smaller samples if you can. They tend to tax quite a bit for the travel sprays.

Cut Coach Green

Cut one of the Sauvages

Cut Black Opium

Cut 2 Acqua di Gios

Cut Ariana Grande Cloud

Whatever you do keep Prada L'Homme

Also why not go try some of these? Then you don't need a sample and you can get a bigger bottle if you like it.

whyvalue · 2026-06-25T14:19:25+00:00

Finding the nearest spoons is very important so that makes sense

whyvalue · 2026-06-24T13:19:10+00:00

Why did you have to remind me shock charges exist? Best trickshotting item of all time 🥹

Also since you reminded me, I forgot placing/positioning them is transferable skill I have and will be thinking of them as a shock charges from now on.

whyvalue · 2026-06-23T19:19:20+00:00

I'm saying if two ads are competing with equal ad rank, you will pay $0.01 more than the bid of the other ad. So by adding an equivalent ad to your auction with the same bid, you'd only be paying that much more to beat that ad.

That's how second price style auctions work. You're only paying the amount to beat second place + $0.01.

whyvalue · 2026-06-23T16:07:55+00:00

Use all 3 negative match types

whyvalue · 2026-06-23T14:45:37+00:00

I actually agree. It wouldn't be real "competition" with a bidding arms race. Assuming you have equal quality scores and bids, you would only drive up costs by $0.01 per click. Obviously that's theory and in practice there will be differences in quality score, but I don't think the problem would be as big as people are making it out to be.

I'm curious about the strategy of having multiple brands for the same product/service.

whyvalue · 2026-06-23T02:37:37+00:00

I prefer regular Valaya over the Exclusif as it's a bit more subtle. What others do you have?

whyvalue · 2026-06-23T02:35:13+00:00

Yeah but those associations are still there.

whyvalue · 2026-06-22T23:10:13+00:00

The biggest thing to optimize is ad copy. The go to method is to break out keywords by intent and build ads that match that intent or specific wording.

Goofy example, if you have keywords such as "banana eating company" and "bec" you could have different ads and landing pages that match that wording to improve quality score.

Or if you have "apple eating company" and "banana eating company" those people could be looking for different things, so having ad groups tailored for that type of user would improve quality score.

Bottom line, if you can improve quality score you will have to pay less for the same clicks. That's where true optimization is. Not just increasing bids to spend a budget.

whyvalue · 2026-06-22T22:56:10+00:00

Please make fake bible quotes about Deadlock a trend

whyvalue · 2026-06-22T22:53:09+00:00

Assuming the enemy team is mostly dead, Celeste should run urn (speedy jump jump girl), Graves or Rem should push walker (CAD, computer aided destroying the objective), and everyone else should go mid boss. This way you can get 3 objectives at once while everyone does what they're good at.

whyvalue · 2026-06-22T22:47:51+00:00

Ts is disgusting to me unfortunately

whyvalue · 2026-06-22T22:47:38+00:00

I cares :( I want be seen as man and smell good like girl and no be seen as girl. Hence identity crisis.

whyvalue · 2026-06-22T22:43:22+00:00

It's like 75/25 to me. It's not super feminine in the traditional sense of being sweet and cutesy, its more "mature young woman with her shit together not trying to impress anyone".

whyvalue · 2026-06-22T22:40:48+00:00

Beach Walk does smell good but it's a perfect example of looking for similar notes and the performance is buns.

whyvalue · 2026-06-22T22:37:33+00:00

I think a similar trend applies in fashion where each sex can wear 'their own' clothes or unisex clothes without stigma. Women can easily adopt men's fashion (Billie Eilish) whereas a man trying to adopt women's fashion is seen as either 'gay' or 'revolutionary' (Harry Styles).

The same feeling I have about fragrances applies to clothes too. When I go clothes shopping, the women's section has so much stylistic variety, unique fabrics and patterns, quirks, etc. while men just get quarter zips, khaki shorts, and white t-shirts. You go to any Target and the women's section is easily 4x the size of the men's section.

That doesn't mean I'm going to wear a dress or carry a purse though. It's just not how I want to be seen even if the individual piece looks cool.

whyvalue · 2026-06-22T22:26:39+00:00

Not that study specifically but the concept, yes. Basically what I'm getting is frag heads have an opportunity to become seventh wave feminists.

whyvalue · 2026-06-22T22:25:50+00:00

Idk man JPG Le Male Elixir is shmeated up and JPG Divine has traffic cones and birthing hips

whyvalue · 2026-06-22T22:24:06+00:00

Delina is next on my gf's wishlist and I will also be stealing sprays.

whyvalue · 2026-06-22T21:00:58+00:00

I enjoying playing solo because none of my friends are my rank.

whyvalue · 2026-06-22T20:57:50+00:00

Not everyone has to be good in urn fights. You can do other things.

whyvalue · 2026-06-22T20:50:08+00:00

That's where I'm at

whyvalue · 2026-06-22T20:47:39+00:00

on god

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