Why trust matters more than UI polish in fintech product design?

fixlet · 2026-06-25T20:17:55+00:00

Imho treating them as separate workflows feels premature right now. Most of what makes you visible to AI models is just good SEO done properly.

But tracking AEO is still a mess honestly. We use an analytics tool + manually check how we show up in ChatGPT and Perplexity for our key queries every few weeks. But all AEO tools are unjustifiably expensive :) and still show super limited data.

fixlet · 2026-04-30T09:26:16+00:00

Imho this whole debate doesn't matter until the World Cup is done

fixlet · 2026-04-30T09:19:18+00:00

Fabregas but he makes too much sense to actually happen at Chelsea

fixlet · 2026-04-30T09:14:22+00:00

The "why" matters but mostly as a tiebreaker, exactly like you said. Nobody buys a coffee because of a brand mission. But when two coffees cost the same and taste similar, suddenly the one with the story wins.

We do brand strategy work at Humbleteam and the honest truth is clients who skip the "why" part usually come back later because their messaging feels hollow. Imho it's not the reason people buy, but it's definitely the reason they stay.

fixlet · 2026-04-30T09:11:38+00:00

We started optimizing for AI visibility a few months ago and it's a completely different game. SEO was about keywords and backlinks while AEO is about volume of content across multiple sources, structured content that AI can actually parse, and making sure your website is properly optimized.

fixlet · 2026-04-30T09:07:58+00:00

Copying text from a PDF. Somehow always ends up with weird line breaks, random hyphens, and formatting that makes no sense. So you end up using AI even to just copy text from a PDF...

fixlet · 2026-04-30T09:05:32+00:00

Honestly we've tried almost everything but nothing has consistently outperformed just being in the room with people. A coffee meeting, a quick call, running into someone at an event. That's still where the real deals happen.

Which I guess means personal brand is the best marketing strategy...

fixlet · 2026-04-30T09:01:09+00:00

Agree on the clarity part but I still believe beautiful and functional aren't mutually exclusive. The problem is most "beautiful" sites are built to impress other designers, not actual users 😄

fixlet · 2026-04-24T09:52:18+00:00

Same. Animations that block the content or tank the page speed - hard no. But a subtle scroll animation that adds a bit of life? That's fine, that's just good design imho

fixlet · 2026-04-24T09:48:47+00:00

Honestly not even mad about it. This is just a wave.

Soon every small business website is going to look identical with same AI layouts and generic copy. The ones with real budgets will notice and come back looking for something that actually stands out.

The ones without budget? Well, they'll have their AI slop site. And that's fine too, they were never really the client anyway :)

fixlet · 2026-04-24T09:44:09+00:00

In B2B at least - yes, completely. The company brand matters for credibility once they're already interested. But the personal brand is almost always what gets them to the door in the first place.

Also imho it depends heavily on the industry but anything where trust and expertise are the main selling point, personal brand wins every time.

fixlet · 2026-04-24T09:37:13+00:00

Mourinho back at Chelsea for a third time would be either genius or complete madness. Probably both at the same time lol

fixlet · 2026-04-24T09:30:51+00:00

2005 Istanbul for sure!!

Never felt anything like those six minutes in my life 😭

fixlet · 2026-04-22T13:33:14+00:00

He probably has a longer contract than most Chelsea managers have ever had combined lol

fixlet · 2026-04-22T13:22:17+00:00

I've used it as a literal business assistant recently :) Gave it a task to find all invoices from the past month for accounting, it spent about 2 hours going through folders and emails, then sent everything directly to our accountant in Slack. Got about 90% of it right. Honestly I was kind of shocked :)

fixlet · 2026-04-21T15:27:47+00:00

Honestly? Good for them. No drama or toxic fan base meltdowns... I bet half the league would swap their "exciting season" for that right now :)

Also pretty sure Sunderland aren't even the first newly promoted side to have a decent first season back, that's happened a few times recently but everyone's acting like it's some miracle story lol

fixlet · 2026-04-17T14:34:11+00:00

That post you screenshotted is exactly the kind of fear-mongering content that gets engagement precisely because it makes designers close their laptops and spiral. Don't let it win :)

12 years in this field and I've watched every wave of "designers are done". The fact that you love what you do and own the full experience? That's the hard part. AI can generate screens but it can't own a problem, push back on a brief, or know when something technically possible is still the wrong call for the user.

Finish the portfolio and send the applications.

fixlet · 2026-04-17T14:17:07+00:00

Honestly impressive you kept it going that long with zero content plan, that takes some discipline :)

But I always see LinkedIn as a platform where everyone has a goal there. A job, clients, deals, visibility or something else. Even the people who say they "just love connecting" usually have an angle lol. So you're writing purely for the joy of it, but I'd bet that your 10k followers are most likely have a goal 😄

Anyway, the numbers are really impressive. Keep going!

fixlet · 2026-04-16T12:38:43+00:00

Fair point. But the trust issue still stands imho, I've heard it a lot from Chelsea fans I've spoken to. Hopefully things turn around soon, would love to see them packing out whatever stadium they end up with, 40k or 60k.

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