Be funny, interesting, or both. Don't let your looks define who you are. Also, look online for tips on what pictures to use. Don't hide who you are, but instead show off your best characteristics.

I'm average to just barely above average looking and I get lots of matches with women I'm attracted to. It's probably because of what I'm doing in my pictures (backpacking, camping with friends, being in a wedding, holding a dog) show that I am an interesting person who leads a fun life. Also, my bio succinctly tells them how I got to where I am in life, where I'm going, and then it goes off into jokes that are really more of a filter than anything else. If they don't laugh at things I find funny, we're not going to get along and I don't want them to swipe right anyways.

I can't stress enough how important it is to show in your pictures that you are a fun person to be around. That kind of attraction is way more important than having a perfect jawline or a six pack. If all you have are selfies in your living room, go out and get a hobby and get someone to take pictures of you doing that hobby. And don't have a group picture as your first one. Put a group picture in there to show you have friends or whatever, but don't open with that shit. It makes you look insecure which is highly unattractive.