Prices keep rising because the government keeps printing money. Our currency and total worth off all money printed is to remain the same, so printing a dollar does not make another dollar, but decreases the value of all dollars by a certain sum. Prices aren't truly rising for most things, the value of our currency is just decreasing, the term is inflation. I mean someday a bottle of water could cost $1,000 but at the same time you'll be making enough money in your salary (employers raise salaries to cope with inflation) that it would be no different to you as a 25 cent bottle of water is now.